When you want to sell your home, it is essential that you pay attention to marketing your home to buyers. After all, marketing is all about getting people to notice that you’re trying to sell a home!
But for agents, it’s a completely different matter.With each call generated by a marketing activity about your home, there is an opportunity for the sales agent to take them on as a customer. The more calls your home generates, the more likely a buyer’s agent will get a customer.
While the reasons are different, marketing your home to buyers will still be a big deal for all aspects of the seller. You may want to confirm that your agency that handles advertising for the same company runs ads in local magazines and newspapers for that matter.
Prepare to announce with kindness. Choose a good photo of your home. List the features that homebuyers will be looking for. Also, check to see if your ad is being sent to the local multi-listing service, as it’s the most powerful marketing tool you can find.
If you think agents aren’t doing a good job, do your own marketing efforts. Create flyers and postcards announcing the sale of your home and distribute them around the neighborhood. Your neighbors may not want to buy your home, but they may know one. And because they already know about the environment, they will be the perfect sellers for your home! “Word of mouth”, as always, is the most powerful thing you can do for the best price.
After the announcements, you may want to organize an open house that is worth twice as much home calls. The bad thing about this is that most people who visit an open house are rarely homebuyers – some of them just follow the “Open Home” sign and walk in for no reason. But it’s still a good measure for your “word of mouth” campaign. It may even get local real estate agents interested in listing your home.
But try not to keep an open house as an alternative once your home has been on the market for a while. Most of your neighbors already know that you are selling a home to a buyer, and an open house will attract fewer visitors.
Whether with an agent or alone, you will always want to be involved in the marketing of your home to buyers. In a home sale, you’ll be competing with thousands of other homes, and who better to show buyers the characteristics than someone who’s already lived there?
